Mae Smithing

Mae Smithing is a small jewelery operation based in Bozeman, MT. In order to secure a more official presence and to market online and within stores, there was a need for a logo design, packaging, and website. 

The jeweler primarily works in sterling silver and sets stones in some choice pieces. The logo font choice was implemented to show separate pieces coming together to form the company name, and then the color palette includes silver to represent the primary metal used, and then black, though dominant, is used to support and hold up the metallic set on it. The packaging boxes are pre-made and low-cost with a custom band wrapped around highlighting the logo and securing the pieces enclosed. And then single cards for smaller pieces like earring studs or ear-crawlers are custom printed and easily adaptable to the piece.